Short answer: the essentials a men's boutique should stock all year are a black and a white stretch dress shirt, a satin dress shirt in your best colors, a stretch dress pant, an everyday pant, a two-piece suit in core colors and a clean everyday tee. These are the styles customers come back for every season, so they protect your sales between trends and events. At BAROCCO, the 11 styles below are restocked continuously and many run from XS to 5X.
Why Essentials Matter
Statement pieces bring people into the store. Essentials are what they buy again. A customer who loves the fit of a shirt will come back for the next color, and a store that never runs out of that shirt earns that repeat visit. Essentials also make trend pieces easier to sell: every crystal polo or rhinestone blazer needs a pant and a shirt to go with it.
The Year-Round Essentials List
Dress Shirts
BAROCCO B-series button-up shirts are four-way stretch, stitchless and laser cut, in a soft, airy nylon-spandex fabric.
- B311 Thrill Seeker - a top seller and the perfect match-under shirt for any suit or blazer, with a subtle sparkle. White and black bodies are the strongest.
- B400 Signature Satin - a satin shirt in nearly 20 colors, sold open stock and always brought back.
- B319 Imperial Essence and B310 Alpha Attire - dressy essentials that return season after season.
- B558 - a clean everyday long-sleeve shirt.
Pants
- TC200 Pinnacle - a four-way stretch dress pant with a spandex expandable waistband.
- TC101WL - an everyday essential pant with an expandable waistband, one of our most-reordered bottoms.
- TC202 Titan Slim and TC300 Style Essential - core pants that come back every season.
Suit
- SU600 Essence Signature Suit - a four-way stretch two-piece suit (jacket and pants sold together) in 12 colors, with a 6-inch drop and Short, Regular and Long lengths. Spare suit pants are kept in stock in every color.
Everyday Tee
- TS50 Everyday Elegance - the easy add-on at the register.
How to Stock Essentials
- Full size run in core colors. Black and white shirts, black pants and black and navy suits should never have a missing size. Many BAROCCO essentials run from XS to 5X.
- Reorder before you run out. Set a minimum for each size and reorder when you hit it, instead of waiting for the shelf to empty.
- Use a color wall. A wall of B400 satin shirts in every color sells color, and customers come back to collect them.
- Sell the complete look. Hang a B311 shirt and a TC200 pant next to every suit and blazer.
Essentials vs. Trend Pieces: A Simple Rule
Put most of your budget into essentials you can reorder, and a smaller share into trend and statement pieces. Essentials keep the lights on; trends keep the store exciting. See what is trending right now for the other side of the plan.
Browse shirts, pants, four-way stretch and suits, or apply for a wholesale account to see pricing and live stock.
Frequently Asked Questions
What are menswear essentials for a boutique?
Black and white stretch dress shirts, a satin dress shirt, stretch dress pants, an everyday pant, a two-piece suit in core colors and an everyday tee. These are reordered all year.
Which BAROCCO styles are always restocked?
Shirts B319, B310, B311, B558 and B400; pants TC101WL, TC200, TC202 and TC300; the SU600 suit; and the TS50 tee.
What sizes do BAROCCO essentials come in?
Many styles run from XS to 5X. Suits use a 6-inch drop and come in Short, Regular and Long.
Can I buy spare suit pants?
Yes. BAROCCO keeps extra SU600 suit pants in stock in all colors so stores can replace or re-size pants separately.
